• Dwight Dubowits

Keep it Short, Keep it Sweet

We've talked about content for your website before. Don't be afraid to have a long page BUT the same is not true for paragraphs and sentences.

A good rule of thumb is to keep paragraphs around four sentences long. And break them up with white space. That doesn't mean make those four sentences unbearably long. Keep your sentences under 12 words and you will keep your audience's attention.

Generally, a site visitor is most likely to read a short paragraph, skim a long one and totally skip a really long one. So say what you need to say, but do it as concise as possible.

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