• Dwight Dubowits

No One Want To Be A Loser

No one wants to be a loser. In fact, people are so averse to losing, that it often overshadows that which is to be gained. This is a good thing to keep in mind when publishing your website content.

Be sure to emphasize the negative effects of NOT using your product or service. What will they not be getting by going to your competitors? What information will they be missing? How much extra is it going to cost them in the long run?

After that? Tell them what they stand to gain right away by using your services or buying your product. People tend to gravitate to those benefits they will immediately reap. While long-term benefits are important, they are less likely to sell your product or service than instant gratification.

When you list the costs of your product / service, group them together in a concise, but clear manner. But when you tell them about the benefits, take the time to list them one at a time.

Finally, reel them in with a "THIS OFFER WON'T LAST"! This is an off-shoot of listing what your potential customer stands to lose if they don't act now. Let them know that if they don't buy now, they risk not saving money.

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